| 3:00 - 6:00pm | Registration |
| 6:00 - 9:00pm | Welcome Reception |
| 7:00 - 8:00am | Continental Breakfast |
| 8:00 - 8:45am | SMG Update |
| 8:45 - 10:15am | Frances Frei, Harvard Business School Case Study: Customer Revenge |
| 10:15 - 10:30am | Break |
| 10:30 - 11:30am | Executive Panel, Moderated by Frances Frei |
| 11:30 - 1:0 pm | Lunch |
| 1:00 - 1:45pm | Jim Wright, Tractor Supply Company |
| 1:45 - 2:45pm | Guy Kawasaki, Leading Authority on Innovation, Founding Partner, Garage Technology Ventures |
| 2:45 - 3:15pm | Break |
| 3:15 - 4:45pm | Daniel Pink, Author of Drive: The Surprising Truth About What Motivates Us |
| 4:45 - 6:00pm | Break |
| 6:00 - 9:00pm | Dinner and Casino Night For Charity |
| 7:00 - 8:00am | Continental Breakfast |
| 8:00 - 9:15am | Barry Vaughan, Chick-fil-A and David Price, JCPenney |
| 9:15 - 9:45am | Break |
| 9:45 - 11:15am | Tom Lutz, Restaurant and Retail Practice Area Leader, Boston Consulting Group |


